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An interviewer has just one objective: to decide whether or not to make you a job offer.
As with many situations, preparation is the key to success. The job market is very competitive and you probably will not be the only qualified candidate for a position.
The deciding factor may simply be the way you present your skills and qualifications relevant to the position and how well you conduct yourself during the interview.
Download and to read up on tried and tested interview techniques with our Interview Info Pack.